About Me
From the early days of sketching and composing on the piano in my childhood, I developed a fascination for the boundless possibilities of creative expression. With a degree in psychology and business, I embarked on my career in marketing, eager to weave creativity into achieving business objectives. Throughout my career, I've honed the art of problem-solving through designs that captivate audiences. The world of UX design became my calling, seamlessly merging my expertise in psychology, design, and cross-functional collaboration. It's not just a profession, it's a passion—an intersection where user experiences meet strategic business goals.
Work History
UX Design Intern
Functionaire
Apr, 2024 - Aug, 2024
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Analyzed UX research findings, categorizing them into key pillars the redesign aimed to enhance—efficiency and accuracy. Prioritized insights based on the project scope to strategically guide the redesign process.
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Revised and enhanced wireframe designs and interactions in figma based on client feedback to ensure user experience alignment
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Developed both paper and digital low-fidelity wireframes to effectively capture user insights and integrate features within the project scope
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Led user experience interview, guiding participant through scenarios using the tool to identify friction points and areas for improvement, ensuring a user-centered approach in enhancing
product usability
Community to Canvas
Jan, 2020 - May, 2021
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Built community relationships, organized successful events and outreach, resulting insignificant fundraising for two locations' programs
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Strategically spearheaded a complete organizational rebranding, resulting in a remarkable 223% increase in sales and donations.
Brand Manager
BW DESIGNS
Jul, 2022 - Aug, 2024
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Promoted to brand manager, overseeing two wholesale clothing brands, four retail brands. Leading a high-performing team of 12 to deliver exceptional results and brand experiences
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Effectively communicated with product team stakeholders, both locally and remotely, to align research goals with product development strategies
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Crafted persuasive presentations featuring data visualizations, securing our longest-ever agreement extension with Harley Davidson and tripling our partnership term
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Spearheaded creative development efforts, overseeing the conceptualization and production of marketing materials, ensuring strict adherence to brand guidelines. This approach resulted in a consistent and compelling brand identity across all touchpoints
Marketing Manager
BW Designs
May, 2021 - July, 2022
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Conducted customer research, identified issues with the ordering process, and collaborated with web development to streamline it, resulting in the recovery of 40% of lost customers
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Created and executed a comprehensive 360-degree marketing campaign to promote our wearable art line, leveraging various channels such as YouTube, Facebook, Instagram, email marketing, brand ambassador collaborations, and targeted events
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Conducted seasonal sales analysis, leading to a 12% sales boost during the typically slower falland winter seasons through the implementation of targeted seasonal product strategies
Marketing Manager
Graphic Designer
Madison Chambers of Commerce
Jan, 2018 - Jul, 2019
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Fulfilled design needs for social media posts, email headers, posters, and presentations
Education
Colorado State University
Psychology and Business
Google Certificate
UX Design